About Me

Hello, I am Teddy.

I like creating digital experiences that are easy to use, clear to understand, and built to help people find, trust and take action.

With extensive experience across web design, UX/UI, graphic design, SEO, GEO and accessibility, I bring together creative direction, technical thinking and marketing strategy. I enjoy making websites look polished, but I am just as interested in whether they are clear, useful, searchable and easy to move through.

I have worked across website redesigns, content strategy, landing pages, campaign assets, brand presentation and user-focused layouts. In practice, that means I think about the whole journey: what people see, what they click, what Google can understand, and what the organisation is trying to achieve.

I like the small details that make a website feel effortless: clear headings, helpful buttons, readable layouts, and spacing that quietly behaves itself.

What I Do

Digital work that connects design, visibility and common sense.

I help organisations turn digital content into clear, structured and purposeful online experiences. My work combines visual design, content planning, SEO thinking and practical website implementation, so each page has a clear purpose and supports the people using it.

UX/UI Design
Clear, user-focused layouts that help people move through content without needing a map, a manual, or a very strong cup of tea.

SEO & GEO
Search-aware structures, content hierarchy and optimisation that help pages become easier to find, understand and improve over time.

Website Strategy
Page planning, user journeys, landing pages and conversion-focused content shaped around audience needs and business goals.

Accessibility
Design decisions that support readability, usability and WCAG-aware standards across different devices and user needs.

Graphic Design
Visual assets, campaign materials and brand-led digital presentation that help content feel more polished, credible and consistent.

How I Work

Beautiful is good. Useful is better.

I like websites that look refined, but I value websites that actually do their job. My process starts with understanding the audience, the message and the action we want users to take. From there, I shape the structure, content and visual hierarchy so the experience feels simple on the surface and carefully considered behind the scenes.

I care about the small details: spacing, readability, button wording, image choice, page speed, responsive behaviour and metadata. These are the things most users do not consciously notice, but they are often the reason a website feels easier to use.

In other words, I enjoy the glamorous side of digital work: checking alignment, testing buttons, adjusting mobile spacing and asking whether a heading is doing enough heavy lifting.

Not Just “Probably Fine”

I am the kind of person who can spend a little too long adjusting spacing by 2 pixels, rewriting a heading several times, and checking whether a page still makes sense on mobile after everyone has agreed it is “probably fine”.

That is because good digital work is built from small decisions: clearer content, smoother journeys, stronger trust and more confidence for users as they move through a page.

Trusted Brand Experience

Brands I have worked with

Over the years, I have had the opportunity to work across digital, design and marketing projects involving recognised brands and organisations.