Project Case Study

Delphis Eco

A brand, UX/UI, print and digital design project for Delphis Eco, supporting the brand’s move from an established B2B professional cleaning supplier into a more consumer-facing B2C market through improved product presentation, e-commerce content, social media assets, advertising campaigns and multi-channel visual consistency.

Industry

Eco Professional Cleaning

Role & Contribution

SEOUX/UIBrand DesignPrint DesignSocial MediaAmazon ContentAdvertising CampaignsGraphic DesignProduct PresentationDigital AssetsMarketing Materials

Overview

Helping an established B2B cleaning brand communicate more clearly to a wider consumer market

Delphis Eco was originally known as a B2B professional cleaning brand, supplying eco-friendly cleaning products for commercial and professional use. With an established presence among recognised organisations, including Kew Gardens and Sky TV, the brand already had strong professional credibility. As the company expanded further into the B2C market, it needed to communicate its products in a clearer, more accessible and consumer-friendly way across digital, e-commerce, social media and offline touchpoints.

My role focused on supporting this transition by creating and refining visual assets that made the brand easier to understand and more appealing to everyday consumers, while still maintaining its professional and sustainable brand credibility. This included design work across website visuals, mobile layouts, Amazon product graphics, social media content, product labels, campaign assets and printed marketing materials.

The project required a joined-up approach across both digital and physical brand touchpoints. Product visuals needed to work for e-commerce listings, social media posts, advertising campaigns, product labels, printed materials and wider brand presentation. The aim was to create a cleaner, more consistent visual experience that helped customers understand the products, trust the brand and recognise its eco-focused positioning.

What I Delivered

Brand, digital, social, e-commerce and print design working togethe

B2B to B2C Brand Communication
Supported the brand’s shift from a professional B2B audience to a wider consumer-facing B2C market by creating clearer product visuals, accessible campaign messages, e-commerce content and brand assets that made the products easier to understand for everyday customers.
Brand & Visual Design
Created and refined visual assets to support a cleaner, more consistent brand presentation across digital, social, e-commerce and printed materials.
UX/UI Design
Designed interface visuals and digital layouts to improve how product information, brand messages and campaign content were presented online.
Typography & Visual System
Worked with typography, colour, spacing and layout structure to create clearer visual hierarchy and a more professional brand appearance.
Product Presentation
Created product-focused visuals to communicate key features, product ranges, packaging information and product benefits more clearly.
Amazon & E-commerce Content
Designed product imagery and supporting graphics for Amazon and online product listings, helping customers understand product benefits more easily and supporting purchase consideration.
Social Media Design
Created branded social media and promotional assets to support campaign communication, product awareness and online engagement.
Advertising Campaign Assets
Produced campaign visuals for digital advertising and promotional use, ensuring the brand message remained clear, recognisable and consistent.
Graphic & Print Design
Designed offline materials including printed brand assets, product-related graphics, display visuals and supporting marketing materials.
Product Labels & Packaging Support
Worked on product label and packaging-related visuals to support clearer presentation, stronger shelf appeal and better product consistency.
Brand Touchpoint Consistency
Helped maintain visual consistency across website content, e-commerce platforms, social media, advertising, printed materials and product visuals.

Impact

Improved brand clarity, product communication and multi-channel presentation

B2C Market Readiness

Helped reposition the brand for a wider consumer audience while retaining its established B2B credibility, improving product communication, visual clarity, online presentation and customer-facing marketing materials.

Brand Consistency

Helped create a more consistent visual identity across digital, social, e-commerce and print materials.

Product Clarity

Improved how product ranges, packaging details and product benefits were presented through clearer visual design and structured layouts.

Digital Presentation

Supported a stronger online brand experience through UX/UI visuals, website-related design assets and e-commerce content.

E-commerce Support

Created Amazon and product listing graphics to help customers understand products more quickly and support purchase consideration.

Campaign Visibility

Developed social media and advertising visuals to support campaign activity and improve visual recognition across customer-facing channels.

Print & Offline Support

Produced printed and physical brand materials to support product communication, promotional activity and offline brand presence.

Design System Thinking

Used consistent typography, spacing, colour treatment and layout structure to make the brand feel more polished, more credible and easier to recognise.