VTech Electronics
10,000+
Daily visitors across high-traffic B2C websites
SEO and WCAG
Improved search visibility, accessibility and user experience across key product pages.
International alignment
Maintained website consistency across the US, Canada, UK, France and Germany.
Overview
Redesigning and optimising high-traffic B2C websites for a global technology brand
As Chief Designer, my role focused primarily on the US Electronic Learning Toys market, where I led and supported website redesign, SEO, SEM, campaign landing pages, mobile-friendly improvements, accessibility, content updates and ongoing digital optimisation across high-traffic B2C websites.
I also provided additional website support for Canada, the UK, France and Germany, helping maintain product content accuracy, brand consistency and regional website updates across international markets.
The websites received several thousand to more than 10,000 visitors per day, so every update needed to be accurate, responsive, accessible, commercially focused and suitable for a family-oriented customer journey. The work contributed to improved website traffic, stronger product engagement and increased online purchasing activity.
The project also involved working with VTech’s in-house custom CMS, supporting compliance requirements for both European and US markets, and collaborating closely with more than 20 departments, including marketing teams in the US and UK.
What I Delivered
Strategy, Website redesign, SEO, SEM and B2C digital optimisation for Electronic Learning Toys across international markets
- Website Redesign
Led and supported the redesign and improvement of VTech’s Electronic Learning Toys websites, helping create a clearer, more modern and more user-friendly digital experience for parents, gift buyers and product researchers. - Chief Designer Role
Worked as Chief Designer across website design, campaign visuals, landing page layouts, digital content presentation and user-focused page improvements for children’s learning product categories. -
US Market Website Leadership
Led the design and delivery of US website improvements, working closely with the US marketing team across website redesign, SEO, SEM, campaign landing pages, product launches, content updates and digital performance improvements. - Electronic Learning Toys Content
Supported product-led website content for Electronic Learning Toys, ensuring product information, campaign messaging and customer-facing pages were clear, engaging and commercially relevant. - International Website Support
Provided additional website support for Canada, the UK, France and Germany, helping maintain content accuracy, brand consistency and regional website requirements. - SEO
Supported SEO improvements across high-traffic B2C websites, including page structure, metadata, content optimisation, search visibility and landing page performance for product and campaign pages. - SEM
Supported SEM and paid search campaign activity by creating and improving landing pages that aligned with product promotions, campaign objectives and customer conversion journeys. - Campaign Landing Pages
Designed and built campaign landing pages to support product promotions, seasonal marketing activity, paid search traffic and customer acquisition across consumer-facing digital channels. - Traffic and Sales Growth
Contributed to website improvements that helped increase visitor traffic and supported stronger online purchasing and sales performance. - Mobile-friendly Improvements
Improved page layouts and responsive behaviour to ensure product pages, campaign pages and key customer journeys worked effectively across desktop, tablet and mobile devices. - WCAG and Accessibility
Supported accessibility improvements to help make website content easier to use, navigate and understand for a wider range of users, including parents researching products on different devices. - Custom CMS Management
Worked with VTech’s in-house CMS, managing website content, page structures, product information and campaign updates within a bespoke platform. - Compliance and Security Awareness
Gained hands-on experience supporting website operations during a hacking incident and working within European and US regulatory requirements. - Cross-functional Collaboration
Worked with more than 20 departments, including marketing, product, technical, compliance and regional teams, to deliver accurate, accessible and commercially focused website updates.
Impact
Improving visibility, usability and online sales for Electronic Learning Toys
Market Performance
Led website redesign, SEO, SEM and campaign improvements for a high-traffic B2C Electronic Learning Toys website, helping increase visibility, traffic and online purchasing activity.
Search Visibility
Supported SEO improvements to strengthen organic visibility, content structure and discoverability across key product and campaign pages.
Campaign Performance
Created and optimised SEM campaign landing pages to support paid traffic, product promotions and customer acquisition.
Traffic and Sales Growth
Contributed to redesign and optimisation work that helped increase website visits and supported stronger online purchasing activity.
Traffic and Sales Growth
Contributed to redesign and optimisation work that helped increase website visits and supported stronger online purchasing activity.
International Website Alignment
Maintained digital consistency across the Canada, UK, France and Germany websites, ensuring regional pages followed brand standards, product presentation requirements and campaign direction.
Security and Governance
Supported website operations during a hacking incident and worked within European and US compliance requirements.
Cross-functional Delivery
Worked with more than 20 departments across marketing, product, technical, compliance and regional teams to deliver accurate, commercially focused website updates.